In plain terms: BrandForge is a B2B software company. We collect only what we need to run this website and serve our business partners. We never sell your data. We never process data from consumer end-users of operator platforms.
1. Who We Are
This Privacy Policy covers the website at brandforge.trade and all related subdomains, operated by BrandForge.
BrandForge provides B2B turnkey casino software to licensed iGaming operators. We are not a consumer-facing product or service.
2. Data We Collect
Information you give us directly
When you submit a demo request or contact us, we may collect:
- Name and surname
- Business email address or phone number
- Company name and your role
- Project details and requirements you share
- Records of our communication (email threads, call notes)
Information collected automatically
Standard server logs and analytics may collect:
- IP address and approximate location (country or region only)
- Browser type, device type, and operating system
- Pages visited and time on site
- Referring URL
What we do not collect
We do not collect payment card data through this website. We do not process sensitive personal categories (health, biometric data, etc.). We have no access to data from end-users of the operator platforms we power — that is the sole responsibility of the licensed operator.
3. How We Use Your Data
- To respond to enquiries and arrange demos or follow-up calls
- To manage B2B relationships with current and prospective partners
- To improve the website using aggregated, anonymised analytics
- To meet legal obligations applicable to our business
4. Legal Basis for Processing
- Legitimate interests — handling B2B enquiries and maintaining business relationships
- Contractual necessity — fulfilling obligations under a signed software agreement
- Legal obligation — where required by applicable law
- Consent — where you have opted in to marketing communications
5. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers acting as processors on our behalf (hosting, CRM, analytics) under written data processing agreements
- Regulatory or legal authorities where required by law
- Professional advisors (legal, financial) bound by confidentiality obligations
We do not share your data with third parties for their own marketing.
6. Retention
- Enquiry data where no partnership resulted: up to 24 months
- Active partner contact data: for the duration of the relationship plus applicable legal retention periods
- Website analytics: aggregated and anonymised, retained indefinitely
7. Your Rights
Depending on your jurisdiction you may have the right to access, correct, erase, or restrict processing of your personal data, object to processing, or request data portability. To exercise any right, email us at sales@brandforge.trade. We will respond within 30 days.
8. Cookies
We use functional cookies required for site operation and optional analytics cookies to understand traffic. Analytics cookies can be blocked without affecting site functionality. We do not use advertising or cross-site tracking cookies.
9. Security
We apply appropriate technical and organisational safeguards including HTTPS encryption, access controls, and restricted internal data access. No internet transmission is unconditionally secure.
10. External Links
This site may link to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.
11. Policy Changes
We may update this policy. Material changes will be reflected in a revised "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance.